Enjoy this week’s list, where we journey from the depths of the ocean to the heights of fast food restaurant innovation, and spark the curiosity of our little explorers with Science Solvers' captivating experiences.
Thirst for Success
The nonalcoholic beverage sector is on a thrilling trajectory, booming as alcohol consumption takes a backseat — a trend primarily propelled by the ever-influential Gen Z and Millennials.
Mocktails and nonalcoholic beers aren't exactly newcomers, but their popularity has soared meteorically over the past half-decade, as affirmed by research from NielsenIQ.
A standout example is Athletic Brewing, a remarkable nonalcoholic brewery that experienced a jaw-dropping 13,000% surge in revenue from its inception in 2018 to the glorious year of 2021. Remarkably, they brewed a staggering 170,000 barrels in 2022, a massive leap from the mere 875 barrels in their debut year.
Of course, let's keep things grounded in reality. Nonalcoholic beverages may be gaining momentum, but they still occupy a relatively small slice of the overall sales pie, accounting for just 0.47% of all alcohol sales from October 2021 to October 2022.
However, it's clear that the younger generation has embraced the trend with unparalleled fervor. A prime example of this is the viral sensation on TikTok, where the hashtag #mocktails boasts an astounding one billion views.
The real kicker lies in the future projections for this burgeoning sector. According to Global Market Insights, the nonalcoholic beverage industry is projected to witness an explosive $30 billion growth by the year 2025. It's undeniable that this fizzling sector is set to quench the thirst of consumers and continue its refreshing ascent. Cheers to a sparkling future for nonalcoholic beverages!
The future of fast food looks like it's on stilts
Hold on to your chicken sandwiches and buckle up for the fast-food revolution! Chick-fil-A is taking the drive-thru game to a whole new level, quite literally, with their four-lane setup going underneath the building and kitchen. As we've seen during the pandemic, drive-thrus and mobile ordering have become essential lifelines for our fast-food fix. Taco Bell's opened its first out-of-this-world "Defy" restaurant in Brooklyn Park, Minnesota where the Jetsons meet fancy bank vibes. With both chains soaring to new heights, it's safe to say that the future of fast food is looking way more exciting than we ever imagined! Chick-fil-A’s new drive-thru concept is slated to open in 2024 in the Atlanta metro area.
As humans venture deeper into the world of aquatic adventures, it seems we've caught the attention of our sharp-toothed friends, the sharks! Data from the International Shark Attack File reveals a steady rise in shark encounters, leaving us to wonder if we're swimming a bit too close to the finned celebrities.
But before you put on your shark-shaped panic helmets, let's dive into the real story behind the surge. Thanks to technological advancements and beachfront accessibility, we're practically inviting sharks to join us for seaside selfies! And yes, we even have our very own oceanic paparazzi—drones that swoop down to alert us when a shark is casually cruising nearby. While shark sightings become an adrenaline-filled hit, let's not forget the serious side of the story. Our finned friends are in deep water, struggling to keep their populations afloat. Overfishing has left many shark species on the endangered list, with a shocking average of 11,000 sharks falling victim to our fishing hooks every hour!
Now, let's put it all in perspective. The Australian Institute of Marine Science reports that, on average, only about 10 people a year meet that toothy fate.
So, as we keep surfing the waves of thrill and adventure, let's remember that sharks are essential to maintaining the balance of oceanic ecosystems. Let's cherish the oceans and leave a little more room for sharks to roam, respecting their rightful place as the apex oceanic predators.
For Small Peeps
Science Solvers: Winter Habitats
Get ready for a thrilling adventure into the world of Science Solvers! On Saturday, 8/5 and Sunday 8/6 from 1 PM to 3 PM, the Bruce Museum offers this drop-in program which is an absolute blast for kids aged 4 and up, along with their families. Delve into the wonders of Winter Habitats. Unleash your inner scientist as you embark on an exploration of simple science concepts and subjects. Get ready to roll up your sleeves and dive into a world of fun, kid-friendly experiments, projects, and crafts—all inspired by the marvelous collections and exhibitions at the Museum. And the best part? It's free with general admission, and you don't need to sign up in advance! Let your curiosity soar as you discover the fantastic creatures that call winter habitats home, and get hands-on with exciting activities that unveil the secrets of these chilly dwellings. Get your explorer gear on, and let the Science Solvers journey begin!
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See you next week-